Authors

All authors

Shaun Hinklein

Shaun Hinklein

Shaun Hinklein

Growth & Search | Apollo.io Insights

Shaun Hinklein works on growth at Apollo.io, where he’s all about turning clicks into customers. Before that, he helped scale traffic and content at places like Ramp and Squarespace. When he’s not deep in keywords and funnels, he’s probably making music or chasing his kid around the house.

Insights

Sales

What's Inbound vs Outbound Marketing?

Discover the key differences between inbound and outbound marketing strategies for 2025. Learn how to combine both approaches, overcome common challenges, and leverage AI-powered tools to maximize ROI and build lasting customer relationships.

B2B

How to build B2B Marketing Funnels in 2025

Discover how to build a high-converting B2B marketing funnel with our comprehensive guide. Learn the three essential phases, six strategic benefits, and advanced techniques for optimizing each stage of your funnel to generate qualified leads and maximize ROI.

Data

B2B Lead Generation Companies

Compare the top lead generation services and providers to find the best fit for your B2B business.

Sales

Sales Automation Tools That Work in 2025

Discover the top 24 sales automation tools revolutionizing B2B sales in 2025. Learn how AI-powered platforms can boost productivity, streamline workflows, and drive revenue growth for modern sales teams.

Sales

How To Start Sales Prospecting

Master the art of sales prospecting with our comprehensive guide. Learn proven strategies, tools, and techniques to create high-quality prospect lists that drive business growth.

AI

Top AI Sales Tools for B2B Teams

Discover the top AI-powered sales tools transforming B2B teams in 2025. From conversation intelligence to CRM automation, explore platforms like Overloop, Salesforce, Fireflies.ai, Gong, and more to optimize workflows and drive revenue.

B2B

B2B Lead Database Providers (What to Watch)

Explore the top B2B leads database providers for 2025 including Apollo, ZoomInfo, Cognism, Lusha, and more. Compare features, pricing, and integrations to find the right platform for your sales growth strategy.

Prospecting

What is Automated Lead Generation?

Discover how to scale pipeline and boost conversions with AI-powered automated lead generation. Explore best practices, tools like Apollo.io, and 2025’s top strategies for B2B success.

Marketing

Top Marketing Frameworks for 2025

Discover the most effective marketing frameworks for 2025—from SWOT to STP to Agile Ops—and learn how to implement each using Apollo’s data, targeting, and automation tools.

Marketing

SaaS Demand Generation: Building a Predictable Revenue Engine

Learn practical SaaS demand generation tactics to build a predictable revenue engine. This guide covers multi-channel strategies, key metrics, and real-world examples for sustainable growth.

Marketing

B2B Digital Marketing Strategy

Discover how to build a B2B digital marketing engine that converts—covering SEO, email, ABM, PPC, and key metrics to track success.

B2B

What Is RevOps? How Revenue Operations Powers Scalable Growth

Discover how Revenue Operations (RevOps) streamlines sales, marketing, and success. Learn best practices, key metrics, and how to unify your GTM motion with Apollo.

Sales

Sales Call Recording: Why It’s More Than Just Compliance

Learn how modern sales teams use call recording and conversation intelligence for coaching, win/loss insights, and deal acceleration. Discover tools, best practices, and how Apollo fits in.

Marketing

Inbound Lead Generation: The 2025 Playbook

Master inbound lead generation with content, automation, scoring, and measurement. Learn how Apollo supercharges every stage of the inbound funnel.

Sales

Sales KPIs That Matter Most in 2025

Discover the top sales KPIs modern teams use to drive predictable revenue. Learn how to define, track, and act on metrics that improve performance across your org.