Search & Paid | Apollo.io Insights
Cameron Thompson leads paid acquisition at Apollo.io, where he’s focused on scaling B2B growth through paid search, social, and performance marketing. With past roles at Novo, Greenlight, and Kabbage, he’s been in the trenches building growth engines that actually drive results. Outside the ad platforms, you’ll find him geeking out over conversion rates, Atlanta eats, and dad jokes.
General
What's a Go-To-Market Framework?
B2B
B2B Marketing Metrics Runthrough
B2B
10 B2B Content Marketing Strategies (That Work)
Marketing
What is Intent Based Marketing?
Marketing
MQL vs SQL: What's the Difference?
Marketing
How to Build a Lead Generation Campaign That Converts in 2025